SEO acronym stands for Search Engine Optimization. Search engine optimization is the process of optimizing your website and its content with the goal of ranking better in the search engines for a specific keyword phrase. SEO is the process of improving a website’s rankings in the organic (not paid) listings in search engines such as Google, Bing, Yahoo etc. Proper SEO will improve the organic visibility of your website in search engines so you can attract qualified visitors to your site (for free). How does SEO work? SEO is constantly changing. What had worked a decade ago won’t work today and what’s working today may not work after a year. So let’s get a broader perspective of what is going on in SEO in today’s scenario. There are generally three components search engines like Google use to rank a web page in search results which are; Crawling Indexing Serving Let’s briefly talk about each one of them so you can better understand those steps. 1. Crawling: Search engines like Google
