SE Ranking Review

In-Depth SE Ranking Review 2022: Is It The Most Affordable All In One SEO Toolkit?

Features List of SE Ranking

Here’s a list of all the features you get with the SE Ranking SEO software.

Keyword Rank Tracker
Website Audit
On-Page Checker
Backlink Checker
Backlink Monitor
Page Changes Monitoring
Keyword Research & Suggestions Tool
Keyword Grouper
Marketing Plan
And Many More

Let’s now talk about how you can use some of the tools provided by SE Ranking along with their tutorials.

100% Accurate Keyword Rank Tracker

The #1 reason over 500,000 people use SE Ranking is because of the keyword rank tracker. SE Ranking helps you find accurate keyword ranking positions.

Here’s how you can use the keyword rank tracker tool from SE Ranking to track your keywords.

Once you’re on the Rankings section on the SE Ranking tool, click on the “Create Project” to add your website or domain.

Once your website is added, it will instantly check the data to provide you a list of all your website’s current keyword rankings.

Here’s how it looks like;

As you can see above, you’ll be able to see your average keyword position once you add your project.

You can also click on the detailed analytics to see all your keyword rankings.

Have a look;

As you can see above, you’ll be able to see all your keyword positions across all search engines.

You’ll get keyword positions in many ways including;

Top 1 ranking keywords (along with their position changes, be it inclined or declined)
Top 3 ranking keywords (along with their position changes, be it inclined or declined)
Top 5 ranking keywords (along with their position changes, be it inclined or declined)
Top 10 ranking keywords (along with their position changes, be it inclined or declined)

Once you start scrolling down, it will start showing you all your website’s keyword rankings across various search engines.

Here’s how it looks like;

As you can see above, you can see a list of all the individual keywords positions along with their search volumes.

Keyword Rank Tracker from SE Ranking analyzes both Google’s desktop and mobile search results. Apart from rank tracking, you can also track SERP features, paid rankings in Google Ads, search volume, and more.

All in all, SE Ranking’s Keyword Rank Tracker is an excellent tool that provides you accurate data and you can track up to 5 search engines or locations.

SE Ranking Keyword Research Tool

Here’s how you can use the keyword research tool from SE Ranking to find better keywords.

Once you’re on the tool, head over to the “Keyword Research” section which looks like this;

Now, enter any keyword of your choice.

As you can see, you can also easily change the database and country (pick the one where your target audiences are).

Once you enter a keyword and hit on the Analyze button, it instantly gives you the keyword data which looks like this;

As you can see above, the tool will show you various keyword metrics including;

Keyword difficulty (it shows you how difficult it is rank for a keyword, try to pick keywords with less keyword difficulty)
Keyword ideas including similar keywords and related keywords
Search volume of the keywords and more

Here’s a keyword difficulty chart that helps you easily pick the RIGHT keywords.

As you can see above, it’s a good idea to pick keywords with the keyword difficulty less than 55.

You can click on the “View Detailed Report” under related keywords or similar keywords sections to find more keyword terms.

Have a look;

As you can see above, we sorted the results by “difficulty” – so the tool shows you all the keywords with less keyword difficulty (from low to high).

You can also find keyword terms in various ways including;

Similar keywords
Related keywords
Low search volume keywords

SE Ranking keyword tool also shows you the organic SERP rankings for the keywords you want to rank for.

Here’s how it looks like;

As you can see above, you can easily find a ton of things in the organic SERP section including;

Top search results for the keywords (along with their URLs, traffic, traffic cost, total number of keywords they’re ranking for)
Change in their current keyword ranking positions

So there you go. That’s how you can use their keyword tool to easily find low competitive keywords and analyze your competitors current organic SERP rankings.

SE Ranking Competitor Research Tool

Want to spy on your competitors’ websites? Then, the competitor research tool from SE Ranking is exclusively for you.

Just enter any domain or URL and you’ll get comprehensive data of its organic (SEO) and paid promotion (PPC) strategies.

Here’s how to use it like a pro.

Enter your competitor’s domain or URL once you’re on the SE Ranking competitor research tool.

As you can see above, it instantly reveals your competitors data including;

Total number of organic visits from different countries
Domain trust (it is calculated based on multiple factors including the number and the quality of a website’s referring domain and backlink profile)
Page trust (it is calculated based on multiple factors including the number and the quality of referring domains and backlinks pointing to a page)
Organic traffic (shows you the estimated number of clicks the analyzed website will get on Google)
Total number of keywords the domain ranks for
Estimated traffic cost

You can also find a list of all the organic keywords which helps you find a list of the websites that have the same organic keywords as the analyzed website.

Have a look;

As you can see above, you’ll be able to easily identify organic keywords along with their search volume, current position on Google, competition and CPC of those keywords.

The best part about using the Competitive Research tool from SE Ranking is it helps you compare semantics to your rivals’ keywords.

Here’s how it looks like;

As you can see above, it will show you a map of your competitors’ rivals along with keywords where you can find;

All keywords
Common keywords
Missing keywords
Unique keywords and so on

You can also enter your own domain to compare semantics to your rivals’ keywords. That’s how you can easily analyze keyword overlaps between your website and those of your competitors.

SE Ranking Website Audit Tool

SE Ranking offers an amazing tool called “Website Audit” which helps you easily find and fix all the SEO and technical issues on your website.

Once you run the audit feature of your website, it instantly scans your whole website and gives you a report.

Here’s how it looks like;

As you can see, you’ll find several things like;

Total number of pages crawled
Total number of URLs find within your website
Overall health score of your website (it is calculated based on the number of issues that were found on the website during the audit and the impact these issues have on website performance)

It will also show you a list of all the top issues found on your website.

Have a look;

SE Ranking website audit tool performs link-by-link crawling from the homepage to the deepest pages. It also crawls all the pages specified in the XML Sitemap file.

What else does the website audit tool from SE Ranking?

Here’s what you can find with the SE Ranking’s website audit tool.

Technical issues on your website such as 3xx, 4xx and 5xx status codes, as well as those pages blocked by robots.txt
Find pages with missing or duplicate meta tags
Discover how quickly your website loads up on mobile devices
Scan every image on your website and identify if any images are missing ALT tags or have the 404 errors
Your website’s core web vitals score
Find out how many internal links there are on your website including their source and destination pages and many more

So how much time does it take to generate a website audit report?

It depends on the number of pages and images on the website, as well as the internal queue in the system. That being said, you will get an email notification once the audit report has been generated.

SE Ranking Social Media Management Tool & Marketing Plan

Looking for a social media management tool to post, monitor and analyze your social media activities? SE Ranking offers an exclusive social media management tool for you!

Social media plays a key role in SEO. If you want to improve social media rankings and engagement, SE Ranking’s social media tool is a great addition for you.

Here’s what you can do with this tool.

You can monitor your accounts, pages and groups on social media networks including Facebook and Twitter
You can analyze Facebook user activity
You can analyze Facebook demographic data
You’ll get access to Twitter audience and subscribers analytics
You’ll get access to Twitter retweet and bookmarks statistics

Above all, this tool helps you with auto-posting. That means, once you’ve connected your Facebook or Twitter accounts, you can easily create posts to schedule in advance for auto-posting.

Another incredible feature of SE Ranking is it provides you a ready-to-use “SEO Marketing Plan”.

Whether you’re new to SEO or looking for a solid SEO marketing plan to boost your search rankings, the SEO Marketing Plan from SE Ranking is just for you.

It gives you access to a SEO checklist that consists of all the points you need to stay on top.

Here’s how it looks like;

As you can see above, it basically gives you a to-do list that you can use as a step-by-step SEO guide to improve your search rankings and avoid common SEO pitfalls.

Here’s what it includes;

SEO strategy
Pre-launch SEO to-do list
Keyword research and implementation
On-page optimization
Social media management
Off-page optimization and more

Apart from the above, you can also customize your SEO to-do list by adding other activities that are related to your website or project.

SE Ranking Pricing

So how much does SE Ranking cost you?

SE Ranking offers you the following THREE pricing plans.

Optimum
Plus
Enterprise

Let’s talk about all of their pricing plans along with the features and limits so you can pick the right one that suits your budget and website needs.

1. Optimum plan from SE Ranking

If you’re looking for the most affordable plan from SE Ranking, this one’s for you which costs you only $31 per month where you can track up to 250 keywords.

Here’s what you’ll get with this plan.

Add up to 10 websites
Website audit for 25,000 pages
Monitor 5000 backlinks
Check backlinks for 20 domains/day
On-Page Checker for 150 pages

2. Plus plan from SE Ranking

If you’re a small business or website owner, this is a great plan for you which costs you $71 per month and you’ll get access to white label SEO reports with this plan.

Here’s what you’ll get with this plan.

Add unlimited number of websites
Website audit for 150,000 pages
Monitor 25,000 backlinks
Check backlinks for 100 domains/day
On-Page Checker for 450 pages
You can monitor up to 100 pages for changes
SEO/PPC database expansion: 10,000
Access to white label reports

3. Enterprise plan from SE Ranking

If you’re running an agency and looking for white label reports along with API access, this is the right plan for you which costs you $151 per month.

Here’s what you’ll get with this plan.

Add unlimited number of websites
Website audit for 250,000 pages
Monitor 75,000 backlinks
Check backlinks for 300 domains/day
On-Page Checker for 750 pages
You can monitor up to 250 pages for changes
SEO/PPC database expansion: 25,000
Access to white label reports and API

Pros & Cons of SE Ranking

This SE Ranking review will be incomplete without mentioning its pros and cons.

Pros:

Gives you access to a 14-day free trial
Affordable pricing packages starting only at $31 per month
You can analyze the target URL for the target keyword
Access to keyword rank tracking and find out the reasons behind rankings fluctuations
Offer a free on-page SEO audit to your website visitors which you can use a lead generator
Check the search volume of any keyword
Schedule automatic social media posting
Create automated or manually generated branded reports
Perform website audits to analyze all of your pages

Cons:

The website audit can take a lot of time when you update big lists of data (especially when you’ve thousands of posts)

What are the alternatives to SE Ranking?

Here are the top 3 alternatives to SE Ranking.

Semrush
Serpstat
SpyFu

Let’s talk about each one of them along with their features and pricing so you can pick the right tool that suits your needs.

1. Semrush

If you’re looking for a powerful alternative to SE Ranking software, Semrush is exclusively for you. Semrush gives you access to over 45 SEO tools under one roof including keyword research, site audit, position tracking, brand monitoring, competitor research, and more.

Pros:

Gives you access to over 45 tools
Backlink Audit Tool helps you analyze your website backlinks and you can also use their site audit feature to find and fix your site SEO issues
It offers the largest keyword database on the market
Daily rank tracking
On-page SEO analysis
Gives access to Image editor, link shortener, UTM builder and more
Explore any website’s traffic and visitor engagement

Cons:

It’s quite expensive when compared to SE Ranking software as Semrush pricing plans start at around $120/mo whereas the SE Ranking starts at $31/mo

Pricing: Semrush offers you the following three pricing plans.

1. Pro: This is the starter plan from Semrush which is useful for website owners and costs you $119.95/mo and gives access to the following limits.

Results per report: 10,000
Reports per day: 3,000
Projects: 5
Keywords to track: 500
Pages to crawl: 100,000

2. Guru: This plan is suitable for growing businesses which costs you $229.95/mo and gives access to the following limits.

Results per report: 30,000
Reports per day: 5,000
Projects: 15
Keywords to track: 1500
Pages to crawl: 300,000

3. Business: This plan is suitable for agencies which cost you $449.95/mo and give access to the following limits.

Results per report: 50,000
Reports per day: 10,000
Projects: 40
Keywords to track: 5000
Pages to crawl: 10,00,000

2. Serpstat

Serpstat is an all-in-one SEO platform that helps you with every SEO related task ranging from keyword research to site audit to backlink analysis. Serpstat is one of the best alternatives to SE Ranking.

Pros:

Affordable SEO tool as their pricing starts at $55/mo
Track position changes of domains
Keyword clustering and identifying content opportunities is great
Analyze your competitors’ SEO tactics
Easily identify the best backlink sources
Check your website for SEO errors using website audit feature
Create SEO reports for your clients

Cons:

It doesn’t have as much backlink or competitor analysis data as Semrush

Pricing: Serpstat offers you the following four pricing plans.

1. Lite: This plan costs you $55 per month and gives you access to 4,000 queries per day, 10,000 results per report and 15,000 tracked keywords. You can audit up to 150,000 pages with this plan.

2. Standard: This plan costs you $119 per month comes with 5,000 queries per day, 30,000 results per report, all the premium features like cluster research and missing keywords, access to API, and 60,000 tracked keywords. You can audit up to 400,000 pages with this plan. You can add up to 3 members.

3. Advanced: This plan costs you $239 per month and includes everything from the ‘Standard’ plan and you’ll get 8,000 queries per day and 50,000 results per report. You can audit up to 1,250,000 pages with this plan. You can also add up to 5 team members to your account.

4. Enterprise: This plan costs you $399 per month and gives you access to everything from the ‘Advanced’ plan and you’ll get 12,000 queries per day and 75,000 results per report. You can audit up to 2,500,000 pages with this plan. You can also add up to 7 team members to your account.

3. SpyFu

If you’re looking for a powerful yet affordable competitor research tool, SpyFu is a great choice for you. It provides you unlimited SEO & PPC data starting at only $33 per month.

Pros:

Incredible tool for competitor research as you can easily see what your competitors are doing
Extremely affordable as their pricing plans start only at $33/mo
Search for any domain and see every place they’ve shown up on Google
Discover any website’s every ad variation in the last 15 years
Monitor your paid and SEO rankings on Google, Bing and Yahoo
Offers 30-day, no questions-asked, money back guarantee

Cons:

Mobile ranking is missing in SpyFu

Pricing: SpyFu offers the following three pricing plans.

1. Basic: This plan costs you just $33 per month (monthly costs you $39 per month) and you’ll get the following features.

Unlimited search results (where you can see all the data)
Unlimited data exports
Unlimited domain overview PDF
250 sales leads and domain contacts
5k weekly tracked keyword rankings
10k top lists results

2. Professional: This plan costs you just $58 per month (monthly costs you $78 per month) and you’ll get the following features.

Unlimited search results (where you can see all the data)
Unlimited data exports
Unlimited domain overview PDF
500 sales leads & domain contacts
15k weekly tracked keyword rankings
50k top lists results
10k API rows returned
Custom branded reporting

3. Team: This plan costs you $199 per month (monthly costs you $299 per month) and you’ll get the following features.

Unlimited search results (where you can see all the data)
Unlimited data exports
Unlimited domain overview PDF
2000 sales leads & domain contacts
40k weekly tracked keyword rankings
75k top lists results
10k API rows returned
Custom branded reporting
5 user logins

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